Maxim Tours
Expertly Curated Journeys Across Africa and Latin America

"uncommon safaris for discerning adventurers" ©

How We Work

Maxim Tours, founded in 1993, has been crafting bespoke travel experiences for individuals and small groups for over 30 years, earning an unmatched reputation in the industry. Specializing in the captivating destinations of Africa and Latin America, our mission is simple: to deliver thoughtfully designed, seamlessly executed journeys at competitive prices. Every itinerary we create is custom-tailored, ensuring that no two trips are ever the same.

It all begins with a conversation. We'll discuss your interests, budget, and timing, then craft a personalized itinerary to match. From there, we fine-tune every detail until your journey is exactly as you imagined. Let Maxim Tours bring your travel dreams to life.

Our Story

Since 1993, Maxim Tours has been driven by a passion for exotic destinations, earning a reputation as a sought-after boutique tour operator for discerning travelers. With over three decades of experience, our longevity and standing in the industry are unmatched — and we continue to exceed our clients' expectations year after year. Firmly rooted in the 21st century yet proudly holding onto our old-fashioned commitment to service, we still answer the phone when you call and respond promptly to every email. Our philosophy has always been simple: deliver outstanding service and unforgettable travel experiences at the most competitive prices, while promoting sustainable tourism through thoughtfully crafted, high-quality programs.

My name is Paul Webster, and I am the owner of Maxim Tours. Born and raised in Zimbabwe and South Africa, I spent much of my life immersed in the landscapes and cultures that inspire our journeys. I am personally involved in every trip we design, ensuring each experience is as exceptional and unique as the travelers we serve. I look forward to being part of your “Uncommon Safari.”

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What Makes Us Special

Premier Guides

At Maxim Tours, our guides are known as some of the best in the business. Experts in their fields, they are not only knowledgeable but also friendly and engaging, ensuring every excursion is both enriching and memorable. A great guide doesn’t just lead a tour — they bring each destination to life, creating experiences and memories that last a lifetime.

Experience Matters

Since our founding in 1993, Maxim Tours has been serving the travel needs of discerning adventurers for over three decades. During this time, we’ve built lasting relationships, becoming trusted partners to our clients, their families, and their friends. We don't rely on traditional advertising — our growth comes entirely from the loyalty of satisfied travelers who return to us time and again and enthusiastically refer us to others.

Responsible Tourism

At Maxim Tours, we believe responsible and sustainable tourism must be more than just a slogan — it should be a genuine, ongoing commitment to balancing meaningful travel experiences with the upliftment of local communities and the protection of the natural environment. We proudly support camps and lodges whose business practices reflect these values, ensuring that our journeys contribute positively to the places and people we visit.